Post by falew on Jul 31, 2015 5:28:04 GMT -5
Using relevant and useful anchor text and having a good internal linking structure are important in achieving high search engine rankings because both carry a lot of weight with search engine algorithms. Web designers and SEO managers have used this knowledge to manipulate the system and get higher search engine rankings in the past. However, in 2007 Google updated its algorithm to minimize keyword and anchor text manipulations, making it incumbent on web designers to use legitimate linking processes.
Let's begin with the most obvious internal linking practice: keyword use. Does the anchor text of your internal links include a keyword for which you want to improve your ranking? This is an important strategy often overlooked. The usual SEO cautions apply: don't stuff links with multiple keywords and always use keywords that fit naturally into your content.
Next, use your latest content to optimize your older pages. Don't rush to delete pages not drawing traffic and you think are not contributing to your SEO performance. Revitalize them with links from your new articles. This will potentially increase click-through and send more traffic to your neglected pages and it will improve rankings on both the older page and the new linking page.
Resist the temptation to cram older pages with links from every other page in your site. One inbound link is enough for maximum effect. A page with multiple incoming links it treated as a navigation hub (as a homepage) instead of unique content. To get your desired search engine ranking results, make sure most of your pages are considered unique content and not a navigation hub.
Out of habit you might tend to place your internal links at the bottom of your page. This is a mistake! It is better to place your links as high on the page as possible. You do not have to separate your links from the body text of a page. Try to place your links directly into your content, preferably within the first few paragraphs, if you can do so naturally.
Also limit the number of links pointing off a page. The same "navigation hub" risk exists with outbound links, albeit not as much. Generally, limit the outbound links from a new page to other relevant pages on your site to three. This is good SEO practice and it also presses you to choose your links judicially.
Choose your links carefully. Only use links relevant to the page content. Search engine algorithms are extremely smart at judging a page's relevance. Don't try to game the system. Use links that make sense and contribute in a meaningful way to informing your site's visitors.
I hope you have found this article educational and inspiring. General SEO advice is necessary and helpful when you begin learning and using search engine optimization strategies, but as your skill and knowledge increases you need to develop more advanced techniques. Learning how to create effective internal links is one of them.
George Wilson operates an internet marketing and SEO consulting firm that specializes in helping small businesses acquire more clients by using new media marketing. George possesses an extensive background in SEO Services and is an accredited project management professional. He has more than ten years experience working in SEO and developing sound and proven skills. For more info visit here: www.leithseo.com
Let's begin with the most obvious internal linking practice: keyword use. Does the anchor text of your internal links include a keyword for which you want to improve your ranking? This is an important strategy often overlooked. The usual SEO cautions apply: don't stuff links with multiple keywords and always use keywords that fit naturally into your content.
Next, use your latest content to optimize your older pages. Don't rush to delete pages not drawing traffic and you think are not contributing to your SEO performance. Revitalize them with links from your new articles. This will potentially increase click-through and send more traffic to your neglected pages and it will improve rankings on both the older page and the new linking page.
Resist the temptation to cram older pages with links from every other page in your site. One inbound link is enough for maximum effect. A page with multiple incoming links it treated as a navigation hub (as a homepage) instead of unique content. To get your desired search engine ranking results, make sure most of your pages are considered unique content and not a navigation hub.
Out of habit you might tend to place your internal links at the bottom of your page. This is a mistake! It is better to place your links as high on the page as possible. You do not have to separate your links from the body text of a page. Try to place your links directly into your content, preferably within the first few paragraphs, if you can do so naturally.
Also limit the number of links pointing off a page. The same "navigation hub" risk exists with outbound links, albeit not as much. Generally, limit the outbound links from a new page to other relevant pages on your site to three. This is good SEO practice and it also presses you to choose your links judicially.
Choose your links carefully. Only use links relevant to the page content. Search engine algorithms are extremely smart at judging a page's relevance. Don't try to game the system. Use links that make sense and contribute in a meaningful way to informing your site's visitors.
I hope you have found this article educational and inspiring. General SEO advice is necessary and helpful when you begin learning and using search engine optimization strategies, but as your skill and knowledge increases you need to develop more advanced techniques. Learning how to create effective internal links is one of them.
George Wilson operates an internet marketing and SEO consulting firm that specializes in helping small businesses acquire more clients by using new media marketing. George possesses an extensive background in SEO Services and is an accredited project management professional. He has more than ten years experience working in SEO and developing sound and proven skills. For more info visit here: www.leithseo.com